1. Reading is fundamental to function in today's society. Even following a map becomes a chore. Day-to-day activities that many people take for granted become a source of frustration, anger and fear.
2. Reading is a vital skill in finding a good job
3. Reading is important because it develops the mind. Teaching young children to read helps them develop their language skills. It also helps them learn to listen. Everybody wants to talk, but few can really listen. Lack of listening skills can result in major misunderstandings which can lead to job loss, marriage breakup, and other disasters - small and great. Reading helps children [and adults] focus on what someone else is communicating.
4. A person who knows how to read can educate themselves in any area of life they are interested in. We live in an age where we overflow with information, but reading is the main way to take advantage of it.
5. Reading develops the imagination.
6. Finally, why is reading important? Reading is important because words - spoken and written - are the building blocks of life.